Launching in September 2015, 29Rooms was created in celebration of Refinery29’s 10-Year Anniversary as a way to bring the brand to life physically. We aimed to disrupt the exclusivity of New York Fashion Week by creating an inclusive event that made style, culture, art, and technology accessible. In order to celebrate the topics and creative voices that resonate most with our audience, we partnered with visionaries like Petra Collins, Shantell Martin, and Solange Knowles to co-create 29 distinct artistic experiences. The experience blew audiences and press away with Time Out hailing it as the "NYFW event of the year" and Wall Street Journal calling 29Rooms as "an event of massive scale and creativity".

Today, 29Rooms has become a vibrant event where culture, creativity and imagination are unlocked and celebrated year after year. Through our traveling tours and ever-changing spaces, new artists, partners, and visionaries continue to bring ideas to life through interactive installations, performances, workshops, and more. This first-of-its-kind event brings together a vibrant, creative crowd and engages millions globally through live experiences designed to unlock the creativity inside us all.