Timed to New York Fashion Week, this annual event took place in a 70,000 square foot warehouse in Bushwick and disrupted social channels and the press, featuring exclusive performances, art exhibitions, interactive installations, virtual reality, film, food, and more.

Inspired by the theme “Powered by People”, we built an experience that explored how individuals can create change both big and small. The installations put the attendees at the center of the event, sparking engagement and creating a live social broadcast of self-expression and meaningful dialogue.

Key Collaborators and Partners: Lady Gaga and The Born This Way Foundation, RuPaul, Adwoa Aboah, Tinashe, Hilary Rodham Clinton, Nicola Formichetti, Fossil, Perrier, Ford