NYC + LA + Chicago + San Francisco / 80K+ Attendees
29Rooms: "Turn It Into Art" was a call to action to celebrate the transformative power of creativity, building 29 experiences to channel art’s ability to unify, heal, uplift and provoke new ideas and new actions. Across our 4-city tour, we invited bold leaders and visionaries to shine their light and celebrate the indomitable spirit of Art. Through this transformative experience, we opened attendees eyes to the most powerful tool we yield: the radical possibility of the imagination.
Reaching 1 in 2 users on instagram globally and taking our experiential sensation to NY, LA, Chicago and San Francisco this year, our attendees became part of the art - they were the content creators, fueling an epic social halo that drove viral engagement.
Key Collaborators + Partners: Janelle Monae, Margot Robbie, Chloe x Halle, Jake Gyllenhaal, Jill Soloway, Planned Parenthood, Benjamin Shine, Women’s March, Juno Calypso, Maisie Cousins, Google, Cadillac, Adidas, Marc Jacobs.