67% of American women are plus-size — size 14 or larger — yet the plus-size woman accounts only for 2% of the bodies represented in the mainstream media.
In partnership with Lane Bryant and Aerie, Refinery29 has launched The 67% Project, a movement toward representing the truth about the who the American woman is in the media.
The Every Beautiful Body symposium brought together thought leaders in fashion, media & retail, influencers, and celebrities. But most importantly, it was open to everyone, with over 400 guests in attendance. Through a program of panels & workshops, interactive activities & art, we used storytelling and facts to enlighten, empower and challenge women, triggering a seismic shift towards the representation of Every Beautiful Body in the media.