During SXSW Interactive, Refinery29 and Neiman Marcus welcomed VIP’s, celebrities, influencers, tastemakers and consumers to the School of Self-Expression. Inside these walls, we encouraged guests to raise their voices, break the rules, and live outside the lines. 

Located in the beating heart of Austin, we launched the experience with a party hosted by Kate Bosworth followed by two days open to the public where nearly 3,000 guests attended. At the School of Self Expression, we curated a unique programming calendar of interactive masterclass crash courses in creativity, technology and style led by a diverse range of cutting-edge talent including Chuck Grant, Cleo Wade and Wynter Gordon.