To launch the Samsung S9+ phone in Chicago, the essence of the Windy City was brought to life in a cinematic installation that portrayed the spirit of the city from day to night.

At the beating heart of the experience, clusters of mirrored Chicago skyscrapers were built for guests to navigate and create the sensation that they were taking a limitless stroll through the city. Surrounding the installation, a 360 panoramic screen displayed an abstract film that captured 24 hours in Chicago through a mixture of vibrant color gradients and footage filmed on the Samsung S9 phone. Scored to a bespoke poem written by local poet Raych Jackson, this experience was the ultimate immersion into the soul of Chicago.