Highly interactive activation that took the streets of New York City by storm. Inspired by the Summertime tradition of Ice Cream Trucks, The Timex Truck offered guests free Ice Cream and their choice of watch.
In order to encourage social engagement during the activation, we implemented an Instagram contest. Attendees were encouraged to take pictures of their new watches and use #timexscoops for an opportunity to win prizes. Between social promotion, influencer posts and the contest entries, there were over 3 million social impressions.